This book is about sharing of experiences in Investment and Analysis.

We always encounter many queries and doubt about our investment.

1. Is it a good business?
2. Is it a good company?
3. How much are you willing to pay for it?

Lim calls his investment style “business-centric”, which means he has a strong focus on the businesses of companies. He looks for companies with the ability to generate cash flow by continually evolving their business models and expanding their businesses. Share price volatility is not much of a concern as he can ride it out with patience and conviction.

Lim started off his journey in 2003 as an analyst. Throughout the years, has played various roles for both local and foreign-owned asset management firms, including Head of Research, Head of Equity, and Chief Executive Officer.

• Analyst
• Head of Research
• Head of Equity
• Chief Executive Officer
• Author
• Trainer